Eleven years behind the chair across Sydney, New York, and Toronto — now a solo studio practice built around dimensional colour and honest conversation.
Every appointment starts with a real conversation — about your hair's history, what you actually want to maintain, and what it costs to get there. No upsell, no guesswork, just dimensional colour done with precision.
Alicia has spent over a decade refining her craft in three of the world's most demanding hair markets, and now brings that experience to a solo chair practice across two Toronto studios.
Alicia splits her week between two studios. Select a location to see hours, address, and to book directly.
Tuesday – Wednesday
Thursday – Saturday
Balayage, foilyage, and lived-in blonde — built to grow out well and cost what it should.
Alongside the chair, Alicia coaches independent stylists and beauty professionals through pricing, budgeting, and the financial literacy the industry rarely teaches.
"Learn Your Numbers" is a one-on-one consulting session built for solo beauty professionals who are fully booked and still not sure where the money goes.
Fresh colour, studio moments, and the odd unfiltered thought on running a chair — all on Instagram.
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