Alicia
Reid

Alicia Reid is a master colourist with over eleven years of experience across three cities — Sydney, New York City, and Toronto. She founded Alicia Reid Hair on Ossington with a clear intention: to create a boutique studio where the work is exceptional and every client is genuinely seen.

Alicia specialises in lived-in colour, balayage, and precision cuts — work that moves naturally, grows out beautifully, and flatters the person wearing it. Her approach is considered and unhurried. She takes on a selective clientele and gives each one her full attention.

Outside the chair, Alicia consults with beauty professionals across Canada on pricing strategy and business — helping stylists and salon owners build businesses that actually support their lives.